What is salesforce analytics?

CRM Analytics (formerly Einstein Analytics and Tableau CRM) is the native analytics experience for your Salesforce CRM. As a Salesforce user, it provides you with AI-powered, actionable insights in your flow of work, empowering you answer questions, predict outcomes, get recommendations, and seamlessly act from the point of insight.

Why did Salesforce rebrand 'CRM analytics'?

The name “CRM Analytics” came into play to avoid any confusion between Tableau CRM and Tableau. Tableau is a completely separate product acquired by Salesforce August 2019 to increase Salesforce’s standing amongst the analytics platforms market. The CRM Analytics app rebrand paints an exciting picture of the future with Slack.

Why do sales managers need CRM analytics?

Sales managers need to see performance from so many dimensions — by channel, by product, agent, customer, resolution status, and more. CRM analytics puts CRM data to work, taking sales managers straight to insights and trends.